Debit Cards

Consumer preference for debit card purchasing is increasing. Debit card purchase volume in the US is growing at an annual pace of 19%.

CardTrak, May 22, 2006
Consumers surveyed state that on average they spend more when using their ATM/debit card than when using cash or checks.^*

• 32% greater compared to cash
• 24% greater compared to checks
• 77% of US Cardholders have an ATM/Debit Card^**
• 47% of consumers surveyed prefer to enter their PIN when paying with their ATM/debit card
• Only 30% prefer to sign a receipt

Benefits

• Virtually Guaranteed Funds—Online, real-time authorization helps take the uncertainty out of daily settlement
• Potentially lower processing costs compared to other electronic payment options
• Faster throughput at checkout
• Less opportunity for chargebacks
• PIN acceptance reduces potential for check fraud
• The Convenience of "Cash Back"—The ability to make purchases and get cash back at one location provides a customer convenience and encourages customer loyalty. STAR retailers have the option of offering this loyalty-enhancing feature.